Equilibrio Urbano is Italian for… go on, we’re sure you can figure it out without our help. Or do we need to run another competition? Equilibrio Urbano is, we’re sure you’ll agree, a rather good name for what happens to be also a rather good Milanese bike shop.
As one of our Italian Dealers of Excellence, we thought it a good idea to approach them ahead of the Salone del Mobile this year. So our next question is, what is the Salone del Mobile exactly?
Also known as Milan Design Week, and now approaching its fiftieth instalment, Salone is the worlds largest furniture and design fair, taking place each spring in, of course, Milan. Side events are also taking place in the city during the same week, most of them based around the general theme of design.
For those of you who have written to applaud us on our previous efforts to create beautiful and unusual advertising, we proudly present an inside look behind the scenes of our latest effort, entitled, “Brooks. Unquestionable British Tradition.”
Finally, the gloves are coming off! And the mufflers. The overshoes too. But a century ago, north Italian winters, for example, were somewhat longer than they are nowadays. We were reminded of this recently, when a book landed on the desk at Boultbee Towers, exploring with beautifully translated words, and pictures worth one thousand of each of the aforementioned words, the history of springtime one-day racing on the Continent.
The late, great Alan Clark declared in his diaries that surely the world’s two greatest repositories of wit must be the Bronx and the Household Division. Were the philandering philologist still alive today, he would surely amend that sentiment to include the Brooks Blog’s Comment Section.
In 2009 I cycled around the world in 174 days and 5 hours. I never did finish that Guinness World Record application, even though I’d beaten the existing time by about 20 days. Why? Because, although important to me in terms of a personal challenge, the record wasn’t my main reason for being out there.
What is it about the English, or at least the idea of the English, that makes the non-English look forward to the chance to be among things English, to enjoy English refreshments, and to talk of things English?
Our U.S.-based Brooks team recently exhibited at the North American Handmade Bicycle Show (NAHBS) in Austin, Texas. In its sixth consecutive year, NAHBS has gathered together the finest craftspeople in the industry to celebrate the burgeoning world of custom bicycles and componentry.
February’s Haiku Invitational was such a rewarding experience for the Brooks Literary Panel that the decision has been quickly reached to swap some more of our fine cycling equipment for poetry. But what sort of poem this time?