Those hoping to do some last minute shopping at the Smethwick Works will find nobody home.
As Subscribers to the Brooks Blog, and Brooks Facebook Page will know, the Primary Aim of our Online Communications Strategy has always been to be of Discreet Guiding Assistance to Readers in Search of the Truth. Not to Sell Leather Bike Saddles.
A nice Illustration from page 3 of the 1937 Brooks Book of Saddles and Kit
A lesson in good copywriting from our forebears
Whilst researching in the archives I stumbled on this missive from a pre-war Brooks Book of Saddles and Kit for Cyclists and Motorcyclists. Simply put, it is a salutary lesson in how to write concise and informative notes on correct saddle choice.
It could all have been avoided with a judicious slathering of chamois cream.
We’re only too painfully aware of the care needed to be taken with that most ample point of contact between rider and machine. The “naughty bits”, as it were. And normally the use of a Brooks saddle is of course a sure-fire way to prevent nether-regional discomfort.
But when cycling in extreme weather conditions, or over extremely long distances, many people find it wise to take a step further than our Imperial line, and employ an additional precaution against what Mr. Brooks tactfully described a century ago as “perineal pressure”.
Chamois creams and other preparations which supposedly carry out a “chamois-cream-like function” have been snapped up hungrily by bikers since shortly after the first bicycles went into production. And of course, this was also a fairly universal quest for earlier generations too; anybody who spent an inordinate amount of time on horseback tended to be on the lookout for any relevant new treatments hitting the market as well.