Half Peak Wrist Mess.

Because It Doesn't Always Have To Be A Saddle That You Give.

22 Dec 2011  |  Posted by GARETH  |  Categories: Correspondence, Curiosities

Those hoping to do some last minute shopping at the Smethwick Works will find nobody home.

As Subscribers to the Brooks Blog, and Brooks Facebook Page will know, the Primary Aim of our Online Communications Strategy has always been to be of Discreet Guiding Assistance to Readers in Search of the Truth. Not to Sell Leather Bike Saddles.

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Sound Advice from the 1937 Brooks Book

21 Dec 2011  |  Posted by Alasdair  |  Categories: Heritage, Saddles, Bags, Etc.

A nice Illustration from page 3 of the 1937 Brooks Book of Saddles and Kit

A lesson in good copywriting from our forebears
Whilst researching in the archives I stumbled on this missive from a pre-war Brooks Book of Saddles and Kit for Cyclists and Motorcyclists. Simply put, it is a salutary lesson in how to write concise and informative notes on correct saddle choice.

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Creams, Balms, Etc.

14 Dec 2011  |  Posted by GARETH  |  Categories: Curiosities, Stories

It could all have been avoided with a judicious slathering of chamois cream.

We’re only too painfully aware of the care needed to be taken with that most ample point of contact between rider and machine. The “naughty bits”, as it were.  And normally the use of a Brooks saddle is of course a sure-fire way to prevent nether-regional discomfort.

But when cycling in extreme weather conditions, or over extremely long distances, many people find it wise to take a step further than our Imperial line, and employ an additional precaution against what Mr. Brooks tactfully described a century ago as “perineal pressure”.

Chamois creams and other preparations which supposedly carry out a “chamois-cream-like function” have been snapped up hungrily by bikers since shortly after the first bicycles went into production. And of course, this was also a fairly universal quest for earlier generations too; anybody who spent an inordinate amount of time on horseback tended to be on the lookout for any relevant new treatments hitting the market as well.

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Ron Arad’s Steel Wheels Propel the Rocket Man

Designer-Bike auction to benefit Elton John AIDS Foundation

1 Dec 2011  |  Posted by ANDREA  |  Categories: Art & Design, Bicycles, Curiosities, Friends, Monthly highlights

Jordan Smith of MixTMeat putting the W New York bike through its paces. Lovely song as well from Devendra Banhart

Guests at one of London’s top hotels have been using some pretty unique bicycles to get around the British capital over the past couple of months. The bikes in question were designed by some top names from the world of fine arts, design, music and fashion: artist Benedict Radcliffe, designer Ron Arad, singer Paloma Faith, fashion label Alice by Temperley, illustrator Natasha Law and footwear designer Patrick Cox.

The six bicycles will be auctioned off in just two days to raise funds for the Elton John AIDS Foundation, the auction currently found online at a favored auctioning website, with bids being accepted from now until just after World AIDS Day on the 2nd December 2011.

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