Ben Wilson x BROOKS at Milan’s Fuori Salone

30 Mar 2011  |  Posted by ANDREA  |  Categories: Art & Design, Events

Equilibrio Urbano is Italian for… go on, we’re sure you can figure it out without our help. Or do we need to run another competition?  Equilibrio Urbano is, we’re sure you’ll agree, a rather good name for what happens to be also a rather good Milanese bike shop.

As one of our Italian Dealers of Excellence, we thought it a good idea to approach them ahead of the Salone del Mobile this year. So our next question is, what is the Salone del Mobile exactly?

Also known as Milan Design Week, and now approaching its fiftieth instalment, Salone is the worlds largest furniture and design fair, taking place each spring in, of course, Milan. Side events are also taking place in the city during the same week, most of them based around the general theme of design.

One such event is the Fuori Salone, and our friends at Equilibrio Urbano are participants, running an exhibition this year at their premises. As a Brooks Dealer of Excellence, they stock many Brooks items not normally found in every bike shop. Our new line of bags can be examined there, for example, as can our Oxford Rain Cape. And now, for a short time, something else which also might reasonably described as a Brooks item…

Design buffs may recall that in 2009 we commissioned a piece of playground equipment from Ben Wilson, with whom Brooks had worked before on other projects, such as the Stüssy Limited Edition White Swallow. The end product was Seebikesaw, which we showed at 100% Design in London that year.

At the time, Ben was keen to produce an object which evoked the innocent playfulness of childhood in general, while simultaneously referencing his more adult appreciation for the bicycle in particular.

With “drop handlebars”, a couple of B33‘s for posterial comfort and a few rolls of Brooks leather bar tape to ensure a firm grip, the Seebikesaw has since been enthusiastically “ridden” wherever we have taken it.

So now we are loaning it out to Equilibrio Urbano in Milan for the duration of their exhibition.

If you chance to find yourself near Milan mid-April, feel free to drop by. We’re reliably informed that there’ll be somebody constantly available to take the other end.

Ben Wilson’s Brooks Seebikesaw will be on display at Equilibrio Urbano in Milan, Italy from the 12th-17th April 2011.

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One Comment

  1. Ben Wilson x Brooks 
    Posted 10:45 am
    5 Apr 2011

    [...] G.Pepe n°12, presso EquilibrioUrbano, sarà esposto il capolavoro che Ben Wilson ha realizzato per Brooks: una delle giostre più amate e conosciute riprogettata utilizzando sellino e manubrio di [...]