We Invited Budding Designers From London's RCA To Let Their Imagination Run Wild.
The Brooks Works at Smethwick is well known as a popular port of call with people whose passions revolve around the human powered and two wheeled. Barely a week passes without some writer or photographer or documentary film maker rolling by to absorb the sights, sounds and smells of this icon of British manufacturing and design.
And so it was that Ben Wilson took one of his classes up to see us in Birmingham last year.
Ben, when not collaborating with us on occasional projects, lectures at the Royal College of Art in London, and in 2011 we agreed to get involved with one of his course modules.
His class came to visit us at the factory for a day hosted by Product Chief Andrea Meneghelli and Works Manager Steven Green. Ben’s students were given the full tour as well as a crash course in our company’s history. Thus armed they were challenged after lunch to start thinking of potential designs for a completely new product bearing our name.
This year we gathered the students together again for a reunion of sorts, but also to see what they had come up with for us. In today’s video, we see some of the ideas already as finished prototypes.
As to which, if any, will be going into production at Brooks, we will keep you posted!