As discerning fans of the odd pint will attest, comparing a multinational brewing giant and an independent craft brewer in terms of end product can be rather like examining the difference between a poured plastic perch and a Brooks saddle. So it was with interest that we learned recently of a microbrewery in the First County that was planning an ale for cyclists.
During the past two months we’ve been working very hard to create what we describe as the Brooks ‘Cathedral’. We are excited to announce the opening of B1866, our first Brooks Store, situated in the heart of London. The shop is not only a showcase of our product range, but a celebration of the brand’s 150 year history.
As we all know, if you’re out trick or treating on Halloween night, it’s actually more efficient to walk from door to door than cycle. The time spent locking and unlocking your bike eats ferociously into the time available for the speedy collection from neighbours of monkey nuts, pomegranates and if you’re lucky, the odd mini Mars bar.
So what could we possibly have of bike-related interest on creepy, ghoulish Halloween?
We’re assured that the man holding the gun isn’t there to encourage faster rates of cadence.
A prison in Brazil has a bicycling project up and running to tackle the twin challenges of overcrowding and useful rehabilitation. It has nothing to do with sending GPS tracked inmates on circumnavigation world record attempts.
The governor of Santa Rita do Sapucai’s correctional facility in the southeastern province of Minas Gerais has joined forces with the town’s thriving tech community to channel prisoner energies literally away from the Dark Side.
Im deutschsprachigen Raum sind Brooks Sättel bekanntlich sehr beliebt. In der Schweiz, in Österreich, in Deutschland selbst und natürlich auch in Ecken von Pennsylvania, scheint es nach unseren Zahlen so zu sein, daß kaum ein anderer Sattelhersteller in jenen Territorien überhaupt versucht, Geschäft zu machen.
Das macht uns natürlich sehr froh.
Wir können nicht genau sagen, ob es rein an unserer sättlerischen Exzellenz liegt, oder an dem guten Geschmack von unseren Kund(inn)en. Wahrscheinlich hat’s aber mit beiden zu tun.
Alle, die gern in unsere engere Auswahl kommen möchten, sind herzlich eingeladen, diese komplett auszufüllen und an uns hinzuschicken.
Sie erfahren spätestens irgendwann im Mai, ob Sie von uns einen Cambium bekommen. Wenn nicht, kriegen Sie sowieso als Trost einen Rabattcode, was ihre sämtlichen Brooks Einkäufe in unserem Online Shop 10% billiger macht.
Also viel Spass, viel Glück und einen schönen Tag noch.
And so, the British winter continues apace. As we find ourselves in the middle of laughably named Spring Classics season, the R&D department at Smethwick has come up with a Special Edition to commemorate the first snowbound Easter weekend in living memory in the Midlands.
Scott Dickson will be known to regular readers of the Brooks Blog as one of a trio of Tasmanian tourers who like doing things the hard way. In 2011 they tackled Paris-Brest-Paris on machines which in their overall build largely pre-dated the Second World War.
Since that time we have heard from Scott in regard to their next project. A Land’s End to John O’ Groats ride in 2014, featuring the three once again on period machinery to mark the 80th anniversary of the 1934 LeJog record finishing time set by Sir Hubert Opperman (“Oppy”). We let Scott take up the story…
A new Kickstarter project - “The Flashy” – a lightning-powered recumbent e-bike, with built in crash bars.
As we have noted on these pages before, with the help of Web 2.0 it’s never been easier to get in on the Venture Capitalism game. This holds equally for those who seek investors as much as those seeking to invest.
Online Crowdfunding is based around the entirely reasonable proposition that it’s easier to get ten thousand people to give you a pound each than one person shouldering the entire sum.