The 2014 WCR Progress Report Number One

18,000 Miles Is a Way to Go

10 Mar 2014  |  Posted by GARETH  |  Categories: Events, Sports Cycling, Travel & Adventure Cycling

Breifne’s mascot Boxty, of late taken off navigation duties and assigned a more mascotty kind of role.

The team at Brooks is overjoyed to be able once again to bring you news from this year’s instalment of the World Cycle Race. Much water has flowed under the metaphorical bridge since the literal waving of the starter’s flag in Greenwich last week.

Now read on.

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The World Cycle Race Is Underway!

"If You're Gonna Cry, And You Will, Cry On The Bike", Advises 2012 Winner Mike Hall.

7 Mar 2014  |  Posted by GARETH  |  Categories: Events, Sports Cycling, Travel & Adventure Cycling


Fran Hollender, Breifne Earley and Lee Fancourt, this year’s London starters of the WCR.

We were delighted last Friday to be able to host the pre-launch of the 2014 World Cycle Race at B1866, our Brooks flagship store in London. Competitors and race organizers were on hand to share their thoughts with visiting press and curious public alike on the eve of the event’s official start.

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If “Cycle” Is Two, Then Surely “Cycling” Is Three?

The Haikus Arrive / Thick & Fast As Our Contest / Finds Fans And Favour.

28 Feb 2014  |  Posted by GARETH  |  Categories: Art & Design, Correspondence, Events


Footpath Closed Vintage / Cycling Accessories / Try Spicy Noddle? Photo Cycle Love

Inundated. Astounding Quality. Keep Them Coming.

Our Haiku Contest has helped capture a plethora of very special moments among the world’s community of cycling enthusiasts.

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The 2014 World Cycle Race! Launching Friday At B1866.

Lots of Bike Races Style Themselves "World's Toughest", But This One Is The One.

25 Feb 2014  |  Posted by GARETH  |  Categories: Events, Saddles, Bags, Etc., Sports Cycling, Travel & Adventure Cycling


The 2012 Brooks Select World Traveller celebrated our involvement with the inaugural WCR.

We have some exciting news for anybody with even a mild interest in looking at people who are just about to ride 18000 miles around the world as quickly as possible.

The public pre-launch of the 2014 World Cycle Race takes place from 3 o’clock this coming Friday afternoon at the Brooks flagship store, B1866, in Earlham Street, London. The race itself gets underway on Saturday.

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The Brooks Blog 2014 Haiku Contest!

Let the Elements & the Majesty of Two Human Powered Wheels be Your Muse

7 Feb 2014  |  Posted by GARETH  |  Categories: Events


English isn’t Mario’s first language but here we see him having a go at our Haiku contest anyway.

It’s time to get your syllable counting equipment out again. The very generous keyholders of the Boultbee Towers treasure chest have given us some prizes, and told us to give them away.

So we’ve decided to run a Haiku Contest!

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Brooks B1866 Offers Handmade Bicycles from Famous Builders

Dario Pegoretti, Darren Crisp, and Ricky Feather among those taking London appointments

17 Jan 2014  |  Posted by Tim  |  Categories: Art & Design, Bicycles, Events, Friends, Heritage, Monthly highlights, Saddles, Bags, Etc., Style & Fashion

Ricky Feather in his technical and fashionable safety glasses

The B1866 shop in Seven Dials, London will be offering handmade frames direct in-house from some of the most respected names in the handmade bicycle world. Dario Pegoretti, Ricky Feather, and Darren Crisp are already among those signed up to offer personal consultation inside the B1866 premises, meaning customers will not have to travel to the frame-builders’ studios, but be measured and fitted right in the heart of London.

Appointments are filling up fast, read more to learn the latest details, and more information about custom Brooks saddle ordering, also available at B1866.

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Break A Leg! Or Rather, Please Don’t…

Lung Powered Theatrics Abound On Berlin Stage For Comedic Eco-Play.

10 Dec 2013  |  Posted by GARETH  |  Categories: Art & Design, Bicycles, Curiosities, Events

Dramatist Duncan Macmillan wrote a play called “Lungs” a couple of years ago. It explores a couple’s dilemma.

In short, they’re giving serious thought to bringing new life into the world, but against the contemporary backdrop of overpopulation and the considerable carbon footprint that each of us, tiny little babies included, ultimately leaves behind, aren’t really sure that this desire can be reconciled with their otherwise unimpeachable eco-credentials.

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Your Dashing Bike Photo Contest Victors!

Our Prize Machines From The Dashing Bike Show Have Found Homes.

5 Dec 2013  |  Posted by GARETH  |  Categories: Events, Saddles, Bags, Etc., Stories

Our two-wheeled, human-powered, gin-soaked Odyssey, the Dashing Bicycle Show, toured North America over the past twelve months, taking in both coasts, as well as some of the middle bit. And seeing as how North America isn’t just America, we even hit Canada for good measure.

Wherever we unpacked our boxes, we suggested that show visitors take a photo of themselves with their bicycle, and submit it to our Dashing Bike Photo Contest and take a chance at winning one of the fine bicycles we had on display.

Well, the show’s over and the votes are in.

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“Swallow” A Few Saddle Blacks!

We Were On Board For The Launch Of A New Craft Beer Brewed For Cyclists.

26 Nov 2013  |  Posted by GARETH  |  Categories: Curiosities, Events, Friends, Stories


Whoa! Am I already seeing double?

As discerning fans of the odd pint will attest, comparing a multinational brewing giant and an independent craft brewer in terms of end product can be rather like examining the difference between a poured plastic perch and a Brooks saddle. So it was with interest that we learned recently of a microbrewery in the First County that was planning an ale for cyclists.

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B1866 Store Opens in London

16 Nov 2013  |  Posted by ANDREA  |  Categories: Art & Design, Bicycles, Curiosities, Events, Friends, Heritage, Monthly highlights, Saddles, Bags, Etc., Stories, Style & Fashion, Travel & Adventure Cycling, Uncategorized, Urban Cycling

During the past two months we’ve been working very hard to create what we describe as the Brooks ‘Cathedral’. We are excited to announce the opening of B1866, our first Brooks Store, situated in the heart of London. The shop is not only a showcase of our  product range, but a celebration of the brand’s 150 year history.

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