Uniqueness comes in many forms. Take the Brooks B17 saddle for instance. It started out life on a drawing board in the mid 1890’s at the Brooks Works. It uniquely set a standard, and has since formed the backbone to the Brooks saddle collection.
The concept for this project was to create a high-end handcrafted rocking chair inspired by, and having the aesthetic of, the ‘golden era’ of classic long-distance racing bicycles manufactured by the master ‘Constructeurs’ of the 1940s.
Over the past four or five years there’s been a well documented global surge in the number of non-competitive group rides requiring participants to dress up like extras from Downton Abbey. In fact, there’s hardly a country that hasn’t now hosted some sort of Tweed-themed day out on bikes.
Tommy Thien, a Physics student at The University of Texas, got tired of walking the 30 minutes to class every day, so got himself a bicycle. As time progressed, he gained a greater appreciation for the simple piece of machinery that is the bicycle and naturally wanted to fit a Brooks Saddle.
“…truth universally acknowledged that a single man in possession of 7 bikes must be in want of a wife.”
In and around his native Padua, Ciclico’s Leonardo Macciucca is known among all types of cycling enthusiast for the unique twists that mark out as special each of his individual vintage restoration projects.
Barns, lofts and forgotten garages across the country make up the hunting ground where he uncovers his bicycles, typically seized and rusting under the accumulation of 80 years of inactivity.
“Stopping Traffic Since 1866″ is the title of the new Brooks print campaign appearing in cycling and lifestyle magazines worldwide. The ad focuses on the ever-growing range of Brooks Cycle Bags, highlighting some of the new styles and colours making their way to a Dealer of Excellence nearest you.
Inopportunely, the ad production came in December during a rather cold spell in London which required a freezing day out near London City Airport, inconveniencing more than a few friends and colleagues. Two of those Brooks people on hand took the time to run around and record the days’ shivering for posterity.
For a look at the complete range of Brooks Cycle Bags, click here
In a new series, at Brooks we’ve decided to wade back through our online archives in search of stories from proud Brooks customers about their bicycles. We like to call this Readers’ Rides. Here is the first beauty to be selected from the vaults.
Ricky Feather in his technical and fashionable safety glasses
The B1866 shop in Seven Dials, London will be offering handmade frames direct in-house from some of the most respected names in the handmade bicycle world. Dario Pegoretti, Ricky Feather, and Darren Crisp are already among those signed up to offer personal consultation inside the B1866 premises, meaning customers will not have to travel to the frame-builders’ studios, but be measured and fitted right in the heart of London.
Appointments are filling up fast, read more to learn the latest details, and more information about custom Brooks saddle ordering, also available at B1866.
During the past two months we’ve been working very hard to create what we describe as the Brooks ‘Cathedral’. We are excited to announce the opening of B1866, our first Brooks Store, situated in the heart of London. The shop is not only a showcase of our product range, but a celebration of the brand’s 150 year history.