Into The Mild

Guest Blogger Bike Snob NYC Confronts His Demons

3 Dec 2014  |  Posted by Bike Snob NYC  |  Categories: Bicycles, Correspondence, Curiosities, Friends, Monthly highlights, Stories, Uncategorized

In the world of cycling, conventional wisdom states:

1) There’s no mountain biking in New York City;

2) Brooks saddles have no place on mountain bikes and only belong on twee touring cycles ridden by people who dress like they’re heading out to hunt pheasant;

3) If velocity is defined as the rate of change of position with respect to time, i.e. v = dx/dt, where v is velocity and x is the displacement vector, then there is a 100% chance that the triathlete will crash.


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Countdown to L’Eroica!

Guest blogger Bike Snob NYC joins us to document his preparations for Italy

17 Sep 2014  |  Posted by Bike Snob NYC  |  Categories: Bicycles, Correspondence, Events, Friends, Stories, Uncategorized, Urban Cycling

On October 5th I will undertake the greatest challenge of my cycling career, when I travel to Italy for the 18th edition of L’Eroica.


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The Printing Bike Project

Nick Hand drops by to tell us about his latest cycling project

8 Sep 2014  |  Posted by GUEST  |  Categories: Art & Design, Bicycles, Curiosities, Friends, Stories, Uncategorized

One of the nice things about working amongst a community of designers, engineers and artists is the opportunity of collaboration.


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The Making of The Cambium

Lifting The Lid On Our Newest Saddle

26 Jun 2014  |  Posted by Oliver  |  Categories: Art & Design, Heritage, Saddles, Bags, Etc., Uncategorized

A clutch of Cambium

Here at Brooks England, we could never have predicted the overwhelming reception our new Cambium range has received.  Setting out to honour the legacy of our founder J.B.Brooks through an innovative new saddle led us to a series of new manufacturing processes that we wanted to share with you.


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Brooks Cycle Bags Heritage

New Video Details Past and Present of Legendary Brooks Bags

16 Jun 2014  |  Posted by BREGAN  |  Categories: Uncategorized

Discover the history and present of Brooks Cycles Bags, starting with a trip through images from the Brooks Archives, to a somewhat epic adventure undertaken to Manchester by factory office manager Steven Green, and finally to our new home B1866 in Covent Garden. Enjoy!

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Brooks Retro Criterium Launches in 2014

15 May 2014  |  Posted by BREGAN  |  Categories: Uncategorized

Throwing an Eroica-style event in your neck of the woods might prove a challenge if held up to the standards of the Retro Ronde, Anjou Velo Vintage, l’Eroica Britannia, or original event in Tuscany.  As unfortunately, stunning scenery, white gravel roads, or quaint Italian villages are not equally distributed around the world.

Therefore, inspiration took hold last year as we witnessed the first retro criterium taking place at the Retro Ronde in Oudenaarde, Belgium.  And a spectacle it was – a chance to see the riders and really take in the bikes as they cruised around the town center lap after lap.  

We thought it was such a great format that we wanted to try and get it going elsewhere, so we approached the organisers of the London Nocturne with the idea and they were on board right away. So now this year there are two events taking place a mere 4 hours and one week apart.

If you would like to participate, spots at both events are limited, so register today!


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A Visit to the Pegoretti Workshop

24 Jan 2014  |  Posted by jim holland  |  Categories: Uncategorized

The lounge at the Pegoretti workshop

Lately we have perhaps been in danger of mentioning the name Dario Pegoretti a little too often, but well, let’s be honest, Dario Pegoretti is kind of a big deal.

Dario’s frame building career began in 1975 and he has spent almost 40 years refining and honing his craft. A pioneer of TIG welding, experimenting with this method as early as 1985, Dario’s approach to Bicycle construction has been a significant influence on the way in which modern bicycles are made. All the materials in his frames have been made to his specifications, from the tube sets, to a custom carbon fork and matching Chris King Headset. Dario has built frames for pro riders, including Miguel Indurain, Marco Pantani, Stephen Roche, Claudio Chiappucci, Mario Cipollini, and Andrea Tafi. He began making frames under his own name in 1998, the models he offers today are a culmination of the experience and knowledge gained throughout his lengthy career, these frames are truly among the finest you will find on the market.


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B1866 Store Opens in London

16 Nov 2013  |  Posted by ANDREA  |  Categories: Art & Design, Bicycles, Curiosities, Events, Friends, Heritage, Monthly highlights, Saddles, Bags, Etc., Stories, Style & Fashion, Travel & Adventure Cycling, Uncategorized, Urban Cycling

During the past two months we’ve been working very hard to create what we describe as the Brooks ‘Cathedral’. We are excited to announce the opening of B1866, our first Brooks Store, situated in the heart of London. The shop is not only a showcase of our  product range, but a celebration of the brand’s 150 year history.


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The WCR Grand Tour May Shortly Have A Winner…

Mike Hall Has Managed Nearly 200 Miles Per Day Since February.

1 Jun 2012  |  Posted by GARETH  |  Categories: Uncategorized

As another week for us mere Mortals draws to a close, we have news from the WCR Grand Tour, some of which may be of interest for anybody near London who has been following our riders since they began their race around the World earlier this spring.


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The Definitive Guide to Puncture Repair

We angered the puncture gods to bring you this how-to.

29 May 2012  |  Posted by Alasdair  |  Categories: Bicycles, Uncategorized, Urban Cycling

Oh man, what a let down!

Ppssssssssssssssscchhhhhhhhhttttt. Darn.

Sooner or later every cyclist is likely to experience an unplanned tyre deflation episode. Whether due to a lack of dilligence and subsequent navigation through a patch of broken glass, or even a wanton stab through the sidewall from an irate property owner whose fence you’ve adorned regardless of signs to the contrary, the outcome is equally irksome.

No need to bestride your bike before reinflation has been achieved. Granted, it is possible to ride on a flat tyre, but this is likely to lead to further damage to the bike, and quite possibly even the rider.

Given the unlikelihood of experiencing a puncture outside a friendly bicycle shop during opening hours, you’re going to have to get your hands dirty. Or at least, as dirty as your bicycle wheel. If your steed is a filthy neglected object, your mitts will get just as grimy. A clean bike is easier to repair just as it is more pleasant to ride.


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