Look! Lacoste!

22 Nov 2010  |  Posted by GARETH  |  Categories: Art & Design, Bicycles, Friends, Style & Fashion

It’s nice to be important, but it’s more important to be nice, as the great man once said. And of late, the bicycle trade has acted as vehicle for an epidemic of amicability in the form of what we now normally know as the “collaboration”, a recent example being this concept-bike assembled under the joint auspices of Look and… Lacoste.

The general thinking behind such a venture is obvious, mirroring, as it does, the phenomenon of cultural exchange trips between schoolchildren from different countries, where it is hoped that young minds will be broadened, new friendships forged, et cetera, et cetera. Of course, children have a distinct notoriety for their sometimes unintentional, yet savage cruelty to each other, and any concrete benefits arising out of such exercises are for the interested parties not always immediately apparent.

But certainly, at the very least, both collaborators now each have a new potential constituency to canvas.

And as to the bike itself? A useful guiding principle for the appraisal of such a project’s end result could be to ask whether it is in some way more than the sum of its parts. We let our readers judge.

That said, it’s difficult to conceive of an instance where a bicycle’s aesthetic or functional value would not be enhanced by the deliberate placing of a Brooks atop seat post.

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5 Comments

  1. Cecily 
    Posted 8:14 pm
    23 Nov 2010

    While lovely, it reminds me too much of the Ghost Bikes we see in North America. They’re used to memorialize cyclists who were killed in traffic accidents. I suppose this has a somewhat somber beauty.

  2. ghostbikes 
    Posted 10:43 pm
    23 Nov 2010

    Ghost bikes are not just in North America, they are in the UK and around 150 locations worldwide. http://www.ghostbikes.org/locations

  3. jessie king 
    Posted 2:42 am
    13 Dec 2010

    That said, it’s difficult to conceive of an instance where a bicycle’s aesthetic or functional value would not be enhanced by the deliberate placing of a Brooks atop seat post.

    love this statement… nicely put and so damn true.

  4. Murray 
    Posted 12:26 am
    17 Feb 2011

    When can I purchase a white Brooks saddle?
    Youv’ve been teasing for quite some time now.

  5. BREGAN 
    Posted 5:48 pm
    17 Feb 2011

    Teasing?? The last ones were available two years ago!