Knighted Fashion Designer Unveils New Line of Cycling Jerseys.
Be-Brooksed display bikes at Harrods this week for Paul Smith’s Pop-Up store.
Readers of the Brooks Blog will be pleased to learn that English fashion designer and keen cyclist Sir Paul Smith has a new project on the go. Fifth floor of world renowned department store, Harrods of Knightsbridge, is the site for a two month Pop-Up displaying his new summer line of cycling jerseys and t-shirts.
Open since last week, the cycling theme is accentuated by a Bespoke Bike Building service. A choice of Brompton, Condor and Mercian frames is available for visitors who wish to let their imagination run wild.
There are also some fully finished bikes for those who prefer to buy Prêt à Rouler. The take up so far, we gather, has been very encouraging.
With such a collaboration taking place in the heart of the English capital, using the finest in English engineering ingenuity and design, it should come as no surprise to learn that Brooks saddles provide the final touch to all of the bikes.
The Paul Smith Harrods Pop-Up can be visited until mid-June, and the line of Jerseys will be available to buy at Harrods until autumn. The saddles for the foreseeable future.
Paul Smith Pop Up Shop
87–135 Brompton Road